36 min 14 sec
Butler Brothers, Herb Gibson, and the Ben Franklin operator in Rogers all turn down Sam’s discount-store idea, so at 44 he decides to bet on himself. With Helen signing the notes and nearly everything they own at risk, the first Walmart opens in Rogers, Arkansas, on July 2, 1962. New stores in Harrison and Springdale prove customers will come for low prices, and Springdale quickly becomes Walmart’s top store.
Listen: Apple Podcasts · Spotify
How did Sam actually talk? Read the Sam Walton Voice Card: real lines from his own book, plus famous quotes he never said.
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